Certified Specialist Programme in Influencer Influencer FTC Regulations
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Certified Specialist Programme in Influencer FTC Regulations. Can you tell us a bit about this course and what inspired you to create it? GUEST: Sure, this course is designed for marketing professionals and influencers who want to understand the FTC regulations governing influencer marketing. I was inspired by the need to provide clarity on compliance and ethical practices in this growing field. HOST: That's fascinating. Influencer marketing is definitely on the rise. What are some current industry trends that people interested in this course should be aware of? GUEST: One trend is the increasing emphasis on transparency and disclosure. The FTC is cracking down on undisclosed endorsements, so it's crucial for influencers and marketers to understand the disclosure requirements. HOST: Yes, disclosure is so important. I'm sure many people face challenges when it comes to understanding and implementing these regulations. Can you share some common issues you've encountered? GUEST: Absolutely. Many influencers and marketers struggle with knowing when and how to disclose. They're often unsure about what constitutes a material connection, and how to make clear and conspicuous disclosures. HOST: That's really insightful. Looking forward, how do you see the future of influencer marketing and FTC regulations evolving? GUEST: I believe we'll see more enforcement from the FTC, and potentially even new regulations. It's important for influencers and marketers to stay informed and adapt to these changes. HOST: Well, this course sounds like a great way to do just that. Thank you for joining us today and sharing your insights! GUEST: My pleasure, thank you for having me.
