Postgraduate Certificate in Media Ethics and AI Reporting
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with Dr. Sarah Johnson, the lead instructor for the new Postgraduate Certificate in Media Ethics and AI Reporting. Sarah, can you tell us a bit about what inspired you to create this course? GUEST: Absolutely, I've seen firsthand how AI is transforming journalism, and it's crucial that we equip professionals with the ethical skills necessary to navigate this changing landscape. HOST: That's fascinating. Could you share an example of an ethical dilemma journalists might face when reporting on AI? GUEST: Sure, for instance, deciding whether or not to use AI-generated deepfakes for news stories can pose quite a challenge. HOST: That sounds complex indeed. How does your course help journalists address such issues? GUEST: We provide them with a solid foundation in media ethics and guide them through real-world scenarios, enabling them to make informed decisions. HOST: And what are some current trends in AI reporting that you're excited about? GUEST: I'm really intrigued by the potential of AI to augment journalistic research and fact-checking processes. HOST: That does sound promising. However, there must be challenges in teaching this subject matter. What would you say they are? GUEST: The rapid pace of AI development certainly keeps us on our toes, but it also keeps the content fresh and engaging. HOST: Looking forward, where do you see the future of media ethics and AI reporting heading? GUEST: I believe we'll see more integration of AI in newsrooms, making ethical training even more essential for journalists. HOST: Dr. Sarah Johnson, thank you so much for joining us today and giving us a sneak peek into the Postgraduate Certificate in Media Ethics and AI Reporting. We're excited to see the positive impact this course will have on the industry. GUEST: Thank you for having me. It's been a pleasure.
