Certificate Programme in Legal Implications of Influencer Marketing
Published on June 18, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the fascinating world of influencer marketing and its legal implications. Can you tell us a bit about yourself? GUEST: Sure, I've been in digital marketing for over a decade, with the last few years specifically focused on influencer campaigns. It's a rapidly changing field that keeps me on my toes! HOST: That's exciting! Now, let's dive into the course 'Certificate Programme in Legal Implications of Influencer Marketing'. How did you get involved in creating this? GUEST: Well, I noticed a gap in understanding when it comes to the legal aspects of influencer marketing. Many professionals are well-versed in the creative side but lack knowledge about compliance and intellectual property rights. HOST: Absolutely, those areas can be quite complex. What are some current trends in influencer marketing that highlight the need for this kind of training? GUEST: One trend is the rise of micro-influencers. Brands are collaborating with individuals who have smaller, more niche audiences. This creates new challenges around disclosure and authenticity, which this course addresses. HOST: Interesting. And what challenges have you faced or seen others face while learning or teaching this subject? GUEST: The biggest challenge is staying up-to-date with changing regulations. Laws vary by country and even by state, so it's crucial to provide participants with accurate, current information. HOST: That must keep you busy! Looking forward, where do you see the future of influencer marketing and the importance of understanding its legal implications? GUEST: I believe we'll see increased scrutiny from regulatory bodies. Brands and influencers will need to be even more transparent to avoid penalties. Our course prepares them for this reality. HOST: It sounds like a must-take for anyone serious about influencer marketing. Thanks for joining us today and sharing your insights! GUEST: My pleasure, thanks for having me!
