Certificate Programme in Urban Heritage Marketing
Published on June 21, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert in the field of heritage conservation, tourism, and urban planning. Can you tell us a bit about yourself? GUEST: Sure, I've spent the last 15 years working in heritage sites across the globe, focusing on their marketing and community engagement. HOST: Fascinating! Let's dive into the topic of our discussion today - the 'Certificate Programme in Urban Heritage Marketing'. What inspired you to create this course? GUEST: I noticed a gap in professionals' skills when it comes to marketing urban heritage sites. This course aims to fill that gap. HOST: That's much needed. What current industry trends do you think are most relevant to this programme? GUEST: The rise of digital platforms and sustainable tourism are significantly impacting how we market urban heritage sites. HOST: And what challenges have you seen in this field or when teaching this subject? GUEST: Getting people to understand the importance of marketing heritage sites can be challenging, as some see it as detracting from the authenticity of these places. HOST: That's a common misconception. How does this programme address that issue? GUEST: We emphasize ethical marketing strategies that respect and preserve the heritage while promoting engagement. HOST: Looking forward, where do you see the future of urban heritage marketing heading? GUEST: I believe we'll see more emphasis on inclusive, community-driven marketing campaigns and innovative digital storytelling. HOST: Thank you for sharing your insights. To our listeners, if you're interested in contributing to sustainable tourism and heritage preservation, check out the 'Certificate Programme in Urban Heritage Marketing'. Thanks for joining us today! GUEST: Thank you for having me.
