Global Certificate Course in Transmedia Storytelling for Automotive Design
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert in the field of automotive design and transmedia storytelling. Can you tell us a bit about yourself? GUEST: Sure, I've spent over 15 years working in automotive design, and I've always been fascinated by how storytelling can enhance user engagement. HOST: That's interesting. Now, let's dive into the course you're teaching, 'Global Certificate Course in Transmedia Storytelling for Automotive Design'. What inspired you to create this course? GUEST: I saw a need for professionals in the automotive industry to learn storytelling techniques that can be applied to their work. It's a unique way to connect with audiences and enhance brand loyalty. HOST: Absolutely, and it's becoming more important in the industry. Can you share some current trends related to transmedia storytelling in automotive design? GUEST: Definitely. One trend is the use of virtual and augmented reality to create immersive experiences. Another is the integration of social media and other digital platforms to tell a cohesive story. HOST: Those sound like exciting developments. But I'm sure there are challenges in implementing transmedia storytelling in automotive design. What are some of the obstacles you've encountered? GUEST: One challenge is getting stakeholders to understand the value of storytelling in a traditionally technical field. Another is finding ways to measure the success of transmedia storytelling efforts. HOST: Those are important considerations. Finally, where do you see the future of transmedia storytelling in the automotive industry? GUEST: I believe it will become a key differentiator for brands. As technology continues to evolve, the opportunities for immersive storytelling will only grow. HOST: Thank you for sharing your insights with us today. It's clear that the 'Global Certificate Course in Transmedia Storytelling for Automotive Design' is a timely and valuable offering for professionals in the industry. GUEST: Thank you for having me. I'm excited to see how this course can help transform the way we approach automotive storytelling.
