Certified Specialist Programme in Esports Sponsorship Activation Methods
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in the esports industry. We're discussing the exciting new course, "Certified Specialist Programme in Esports Sponsorship Activation Methods." Let's start with your experience in this field. GUEST: Thanks for having me! I've been working with esports brands and sponsors for over a decade, helping them navigate the unique landscape of this industry. HOST: Fascinating! With such extensive experience, what current trends are you seeing in esports sponsorship? GUEST: There's a growing emphasis on authenticity and community engagement. Brands are recognizing that esports fans value genuine connections and experiences over traditional advertising. HOST: That's insightful. Now, every field has its challenges. What do you think are the biggest hurdles in activating esports sponsorships? GUEST: One challenge is educating marketers and brand managers about the nuances of esports culture. Another is measuring the ROI of sponsorships, as traditional metrics may not apply in this space. HOST: Great points. Looking forward, how do you see the future of esports sponsorship and this course shaping the industry? GUEST: I believe this course will empower professionals to create meaningful and impactful sponsorships. It's a significant step towards legitimizing esports as a powerful marketing platform. HOST: It's clear that this course has the potential to make a real difference. Thank you for sharing your insights with us today, [Guest's Name]. GUEST: My pleasure! Thanks for having me on the show. HOST: To our listeners, if you're interested in elevating your understanding of esports sponsorship activation, check out the "Certified Specialist Programme in Esports Sponsorship Activation Methods." Until next time!
