Graduate Certificate in AI and Social Media Influence
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to be talking with Dr. Sarah Peterson, an expert in AI and social media. She's here to tell us about the new Graduate Certificate in AI and Social Media Influence. Welcome, Sarah! GUEST: Thanks for having me! I'm looking forward to discussing this exciting new course. HOST: Fantastic! So, Sarah, can you share a bit about your personal experiences that led you to teach this course? GUEST: Absolutely! Over the past decade, I've seen firsthand how AI has transformed social media and marketing. I wanted to create a program that equips professionals with the skills they need to stay ahead of these changes. HOST: That's fascinating. And what current industry trends do you think are most relevant to this course? GUEST: There are two major trends right now: the rise of influencer marketing and the increasing importance of data-driven strategies. Our course dives into both topics, teaching learners how to analyze social media dynamics and leverage AI tools for impactful engagement. HOST: Interesting. As someone who's both teaching and learning in this field, what challenges do you face or anticipate others facing? GUEST: One challenge is keeping up with the rapidly evolving technology. However, we've designed the course to be adaptable, ensuring that students learn the most current and relevant information. Another challenge is ensuring ethical use of AI and respecting user privacy, which is a key component of our curriculum. HOST: That's great to hear. Lastly, where do you see the intersection of AI and social media heading in the future? GUEST: The future of AI and social media is bright. We'll see more personalized content, improved targeting, and increased automation. But it's essential for professionals to understand the technology behind these advancements and use them responsibly. That's exactly what our course prepares them for. HOST: Dr. Sarah Peterson, thank you so much for joining us today and giving us a sneak peek into the Graduate Certificate in AI and Social Media Influence. It sounds like a truly innovative and valuable program! GUEST: Thank you for having me! It's been a pleasure discussing this exciting topic with you.
