Professional Certificate in Social Media Engagement for Food Brands
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in social media engagement for food brands. Can you tell us a bit about yourself? GUEST: Sure, I've spent the last 15 years helping food businesses boost their online presence and engagement. It's been a fascinating journey! HOST: That's impressive! So, let's dive into your course, "Professional Certificate in Social Media Engagement for Food Brands." What inspired you to create this program? GUEST: I noticed a gap between what marketers knew and what they needed to know about social media. Food brands especially struggle with standing out. This course bridges that gap. HOST: Interesting. Could you share any current trends in social media that are particularly relevant to food brands? GUEST: Absolutely, video content is huge right now. Short, engaging videos can significantly increase reach and engagement. Also, stories on platforms like Instagram and Facebook are becoming more popular. HOST: Yeah, those platforms definitely seem to be focusing on that kind of content. Now, every field has its challenges. What do you think is the biggest challenge when it comes to social media engagement for food brands? GUEST: There's so much noise. Cutting through it requires creativity, consistency, and a deep understanding of your audience. It can be tough, but it's definitely doable. HOST: That sounds challenging indeed. Looking forward, how do you see the future of social media engagement for food brands? GUEST: I believe augmented reality and virtual experiences will play a bigger role. Brands that adapt quickly will have a significant advantage. HOST: Exciting times ahead! Thank you for sharing your insights with us today. If our listeners want to explore your course, where can they find it? GUEST: They can explore the course on our website. I'm excited to help more food brands elevate their social media game! HOST: Great! We'll make sure to include the link in our show notes. Thanks again for joining us today! GUEST: My pleasure, thanks for having me!
