Executive Certificate in Sports Brand Equity
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking about the Executive Certificate in Sports Brand Equity with an industry expert. Can you tell us a bit about your experience and what led you to teach this course? GUEST: I've spent over 20 years in sports marketing, working with both major league teams and global brands. I saw a need for executives to better understand how to build and leverage brand equity in the sports industry. HOST: That's fascinating. How does this program help professionals enhance their brand value and consumer perception? GUEST: We focus on strategic approaches, including storytelling, fan engagement, and data-driven decision making. Participants learn to measure brand equity and use it to gain a competitive edge. HOST: In terms of industry trends, what are some current challenges or opportunities in sports branding? GUEST: Personalization and digital transformation are huge. Fans expect immersive, customized experiences. Brands that adapt and invest in technology will lead the way. HOST: That's a great point. Now, thinking about the course content, what are some common misconceptions or difficulties students face when learning about sports brand equity? GUEST: Many struggle with the idea that brand equity is more than just a logo or slogan. It's about the emotional connection between fans and the brand. We work to shift their mindset towards a more holistic view. HOST: Looking forward, where do you see the future of sports branding heading? GUEST: The future is bright, with opportunities in esports, virtual reality, and global markets. Our course prepares professionals to navigate these changes and build strong, sustainable sports brands. HOST: Thank you for sharing your insights and experiences with us today. If you're interested in learning more about sports brand equity, check out the Executive Certificate in Sports Brand Equity. Until next time, keep exploring and growing in your field!
