Executive Certificate in Immersive Newsroom Culture Transformation
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Executive Certificate in Immersive Newsroom Culture Transformation. Can you tell us a bit about your experience and what led you to this field? GUEST: I've spent over 20 years in the media industry, working my way up from a journalist to an editor-in-chief. I've always been passionate about fostering innovation and creativity in newsrooms, and this course is a culmination of that passion. HOST: That's fascinating. So, what are some of the current industry trends that this course addresses? GUEST: The course focuses on immersive strategies that enhance collaboration and creativity, which are crucial in today's fast-paced, digitally-driven news environment. It also addresses the need for leaders to adapt to digital advancements and audience expectations. HOST: Speaking of challenges, what are some obstacles you've faced or seen others face when trying to implement these strategies? GUEST: Resistance to change is a common challenge. People are often comfortable with the status quo, so getting them to embrace new ways of working can be difficult. But with the right approach and communication, it's definitely achievable. HOST: That's a great point. Looking to the future, how do you see the field of journalism evolving in terms of culture and technology? GUEST: I believe we'll see even more emphasis on immersive storytelling and data journalism. Newsrooms will need to continue adapting to new technologies and audience preferences, which requires a culture of innovation and continuous learning. HOST: Absolutely. For those considering this course, what would you say to them? GUEST: I'd say this course is a great opportunity to learn from experts, network with fellow professionals, and gain actionable insights to transform your organization's culture. It's a journey of exploration and growth that can truly elevate your newsroom. HOST: Thank you so much for sharing your insights today. It's clear that this course can make a significant impact on the media industry. GUEST: Thank you for having me. It's been a pleasure.
