Professional Certificate in Social Media Advertising Combination
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Anna, an expert in social media advertising and the instructor of the Professional Certificate in Social Media Advertising Combination course. Anna, could you start by sharing a bit about your experience in this field? GUEST: Sure! I've been working in digital marketing for over a decade now, with the last five years specializing in social media advertising. It's a rapidly changing industry, but that's what makes it so exciting. HOST: Absolutely! Speaking of rapid change, what are some current trends in social media advertising that you're seeing? GUEST: There are several, but one notable trend is the rise of video content. Platforms like Instagram and Facebook prioritize video, and ads in this format often perform better than static images. Another trend is the use of augmented reality (AR) filters, especially on platforms like Snapchat and Instagram. HOST: That's fascinating! Now, every field has its challenges. What do you find most challenging when it comes to social media advertising? GUEST: The constant updates to algorithms and ad policies can be challenging. Staying up-to-date requires continuous learning and adaptation. But it's also what keeps the job interesting. HOST: Indeed, adaptability is key in any profession. Looking ahead, where do you see the future of social media advertising going? GUEST: I believe we'll see even more integration with e-commerce, making the buying process more seamless for users. Personalization will also become increasingly important as platforms continue to develop their targeting capabilities. HOST: Anna, thank you for sharing your insights and experiences with us today. It's clear that your course, the Professional Certificate in Social Media Advertising Combination, is well-timed and relevant for anyone looking to excel in this area. GUEST: Thank you for having me! I'm excited to help learners gain the skills they need to succeed in social media advertising.
