Certified Specialist Programme in Programmatic Marketing
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in programmatic marketing and the lead instructor for the 'Certified Specialist Programme in Programmatic Marketing'. Can you tell us a bit about your journey in this field? GUEST: Thanks for having me! I started my career in digital marketing over a decade ago, and programmatic advertising quickly became my passion. I've seen it evolve and grow into a critical component of modern marketing strategies. HOST: That's fascinating! Now, how would you describe programmatic marketing to someone who's new to the concept? GUEST: Programmatic marketing is essentially the automation of buying and selling ad inventory in real-time, using advanced algorithms and data analysis to optimize campaigns and target audiences more effectively. HOST: Interesting. With the rise of programmatic strategies, what are some current industry trends that our listeners should be aware of? GUEST: A few key trends include increased use of artificial intelligence, growth in connected TV advertising, and a stronger focus on privacy and data security. HOST: Speaking of challenges, what are some obstacles you've encountered or seen others face when learning or teaching programmatic marketing? GUEST: The complex nature of programmatic technology and the ever-changing landscape can make it difficult for learners to stay up-to-date. Additionally, finding quality training resources can be challenging. HOST: Absolutely, that's why courses like yours are so valuable. Now, looking to the future, where do you see programmatic marketing heading in the next few years? GUEST: I believe programmatic will continue to expand into new channels, like audio and digital out-of-home advertising, and become even more integrated with other marketing technologies. HOST: It's an exciting time for programmatic marketing, that's for sure. Thank you so much for sharing your insights with us today, [Guest's Name]. If you're interested in diving into the world of programmatic marketing, be sure to check out the 'Certified Specialist Programme in Programmatic Marketing'. Until next time, stay curious!
