Graduate Certificate in Video Ad Viewability Tracking
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in digital advertising and the instructor of the new course, "Graduate Certificate in Video Ad Viewability Tracking". Can you tell us a bit about this course? GUEST: Absolutely! This course is designed to help marketing professionals understand viewability metrics and enhance video ad performance. It's very hands-on, with real-world projects and expert insights. HOST: That sounds fascinating. With the rise of video ads, how important are viewability metrics in today's digital advertising landscape? GUEST: Viewability metrics are crucial. They allow advertisers to track ad impressions and campaign effectiveness, ensuring they get the best return on investment. HOST: And what are some of the challenges faced when it comes to tracking viewability? GUEST: There are technical challenges, like ad blockers and varying viewability standards across platforms. Plus, it requires continuous learning and adaptation to new technologies and regulations. HOST: That's quite challenging indeed. Looking ahead, where do you see the future of video ad viewability tracking going? GUEST: I believe we'll see more standardization, advanced cross-platform tracking, and AI-powered optimization. It's an exciting time to be in this field! HOST: I couldn't agree more. Thank you so much for joining us today, [Guest's Name]. If you're interested in advancing your career in digital advertising, be sure to check out the "Graduate Certificate in Video Ad Viewability Tracking". Thanks for listening!
