Professional Certificate in Crisis Communication for Corporate Counsel
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Dr. Jane Smith with us, an expert in crisis communication. She's here to discuss her course, "Professional Certificate in Crisis Communication for Corporate Counsel." Welcome, Jane! GUEST: Thanks for having me! I'm looking forward to our conversation. HOST: Great! Let's start by talking about your personal experiences in crisis communication. Can you share some insights? GUEST: Absolutely. In my career, I've seen how crucial it is for legal professionals to have crisis communication skills. It can make a huge difference in managing a crisis effectively and preserving a company's reputation. HOST: That's so true. Now, what current industry trends do you think are most relevant to this course? GUEST: One trend is the increasing importance of digital communication during crises. Social media and other online platforms can spread information quickly, so it's essential to be prepared to manage these channels effectively. HOST: I can imagine that presents some unique challenges. Speaking of challenges, what are some common obstacles faced in this field or while teaching this subject? GUEST: One challenge is helping learners understand the importance of being proactive rather than reactive in a crisis. It's crucial to develop a communication plan before a crisis occurs, so that when it does, you're prepared to respond quickly and effectively. HOST: That makes sense. Lastly, can you share your thoughts on the future of crisis communication in the corporate world? GUEST: I believe we'll continue to see a growing emphasis on crisis communication as part of a broader risk management strategy. Companies that invest in building these skills will be better equipped to handle crises and maintain their reputation. HOST: Thank you, Dr. Smith, for sharing your insights and expertise with us today. It's been a pleasure discussing the "Professional Certificate in Crisis Communication for Corporate Counsel." GUEST: Thank you for having me! It's been a great conversation.
