Certificate Programme in Crisis Communication for National Parks
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast! Today, I'm thrilled to be speaking with an expert in crisis communication, particularly as it relates to national parks. Could you please introduce yourself? GUEST: Hello, I'm Alex. I've spent over 15 years working in public relations and communication for various national parks across the country. I've also had the privilege of developing and teaching the Certificate Programme in Crisis Communication for National Parks. HOST: That's impressive! So, what inspired you to create this course, and what makes it unique? GUEST: Well, having faced numerous crises during my career, I realized there was a need for formal training in effective communication strategies during such times. Our course stands out by emphasizing real-world scenarios and equipping learners with practical skills to manage crises while safeguarding both park resources and public safety. HOST: Interesting. Can you share any current trends or challenges in crisis communication within the context of national parks? GUEST: Absolutely. With increasing climate change-related events, we see more frequent crises. Additionally, the rise of social media has made managing communication during crises even more challenging. Our course addresses these trends by incorporating modules on digital crisis communication. HOST: That sounds crucial. Now, what do you think the future holds for this field, and how can this course prepare learners for it? GUEST: The need for skilled crisis communicators will only grow as natural disasters become more common. Our course not only teaches essential communication skills but also fosters adaptability, resilience, and critical thinking – qualities that will serve learners well in the future. HOST: Thank you, Alex, for sharing your insights and experiences. It's clear that the Certificate Programme in Crisis Communication for National Parks offers valuable knowledge and skills for those working in or hoping to break into this field. GUEST: My pleasure! I encourage anyone interested in making a positive impact on national parks to explore this course and take the first step towards becoming a crisis communication expert.
