Executive Certificate in Storytelling for Resort Crisis Management
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in crisis management for the resort industry. Can you tell us a bit about the course you teach, "Executive Certificate in Storytelling for Resort Crisis Management"? GUEST: Absolutely, this course is designed to help resort managers and hospitality professionals navigate crises effectively. We focus on storytelling techniques to improve communication with stakeholders during challenging times. HOST: That sounds fascinating. How did you get into this field, and what personal experiences have influenced your teaching? GUEST: I've worked in the hospitality industry for over two decades, handling various crises. One major incident that stood out was a hurricane that hit our resort. The way we communicated with our guests and employees made a huge difference in how we weathered the storm. HOST: Crisis management in the resort industry must be constantly evolving. What current trends are you seeing that are relevant to your course? GUEST: Yes, the industry is always changing. These days, there's a growing emphasis on authenticity and transparency. Our course teaches participants how to craft honest, yet compassionate narratives during crises. HOST: That's crucial. Now, every subject has its challenges, whether it's learning or teaching. What would you say are some of the biggest challenges in this area? GUEST: The biggest challenge is helping participants understand that storytelling is not just about spinning a tale, but rather about conveying truth and empathy in a crisis situation. HOST: Where do you see the future of crisis management in the resort industry going, especially in relation to storytelling? GUEST: I believe storytelling will become even more important as guests seek authentic connections with brands. In the future, successful crisis management will rely heavily on effective storytelling strategies. HOST: Thank you so much for joining us today and sharing your insights. It's been a pleasure talking with you about the "Executive Certificate in Storytelling for Resort Crisis Management". GUEST: My pleasure, thank you for having me.
