Executive Certificate in Social Robotics for Public Relations
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast! Today, I'm thrilled to be joined by Dr. Jane Roberts, a leading expert in social robotics and public relations. She's here to tell us about her new course, the "Executive Certificate in Social Robotics for Public Relations." Dr. Roberts, it's great to have you on the show! GUEST: Thank you for having me! I'm excited to be here. HOST: To start, could you share a bit about your personal experiences and insights related to this unique course topic? GUEST: Of course! I've spent over a decade working with robotic technologies and observing how they can transform various industries, including public relations. It's fascinating to see how social robotics can enhance storytelling and audience engagement. HOST: That's intriguing. Can you tell us about any current industry trends relevant to the course? GUEST: Absolutely. We're seeing more businesses invest in social robotics to create immersive experiences and build stronger connections with their audiences. This trend is particularly relevant for PR and marketing professionals looking to stay ahead of the curve. HOST: It sounds like there's a lot of potential for growth in this area. However, there must be challenges faced in the field or while learning/teaching this subject. What are some of those challenges? GUEST: One challenge is the rapidly evolving nature of the technology, which requires continuous learning and adaptation. Additionally, integrating robotic technologies into existing PR strategies can be complex and may require significant changes to communication plans. HOST: That's a great point. As we look to the future, what are your thoughts on the role of social robotics in public relations? GUEST: I believe social robotics will play an essential role in shaping the future of PR. As artificial intelligence and robotics advance, we'll see more opportunities for creating innovative and impactful communication strategies. HOST: Dr. Roberts, thank you so much for joining us today and giving us a glimpse into your new course. It's been a pleasure discussing this exciting topic with you! GUEST: Thank you for having me! It's been a pleasure sharing my insights with your audience.
