Professional Certificate in Transmedia Storytelling for Fundraising
Published on June 14, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith with us, an expert in transmedia storytelling and the instructor of the new course "Professional Certificate in Transmedia Storytelling for Fundraising". Dr. Smith, welcome! GUEST: Thank you for having me, it's great to be here. HOST: To start, could you share a bit about your personal experiences with transmedia storytelling in the realm of fundraising? GUEST: Absolutely! I've seen firsthand how powerful a well-crafted transmedia campaign can be in engaging donors and raising funds for various causes. HOST: That's fascinating. And what current trends are you seeing in this area of expertise? GUEST: There's a growing recognition of the importance of authenticity and personalization in storytelling. Audiences today want to feel connected to the cause, not just informed about it. HOST: That makes sense. Now, teaching this subject must come with its own set of challenges. Can you share any that you've encountered? GUEST: One challenge is helping students understand that transmedia storytelling isn't just about using multiple platforms, but also about creating cohesive and compelling narratives across these platforms. HOST: That's a crucial point. Looking forward, where do you see the future of transmedia storytelling in fundraising going? GUEST: I believe we'll see even more immersive experiences, with virtual reality and augmented reality playing larger roles in storytelling. This will allow audiences to truly experience the impact of their contributions. HOST: It sounds like an exciting time for this field! Before we wrap up, could you tell our listeners how they can explore the 'Professional Certificate in Transmedia Storytelling for Fundraising'? GUEST: Yes, of course! They can visit our website and look for the course under the Professional Development section. We'd love to have them join us! HOST: Wonderful, thank you so much for sharing your insights with us today, Dr. Smith! GUEST: My pleasure, thank you for having me.
